There are many reasons why web sites are created. Some good, some not so good.

• Showcase your products or services.
• On demand availability.
• Build a community of existing and potential customers.
• Sell your products or services.
• Improve customer relations
• Every business has to have a web site

Good reasons can be measured

All too often sites fail to realise their potential and become outdated and ignored. A web site, unlike a disused kitchen applience, does not become lost in a cupboard. It remains on the web repeating it's outdated and tired message to every visitor that happens along. If your web site is meeting or exceeding expectations, great! If not, it is time to take a look at it.

Many site owners report being unhappy with at least some aspects of their site. This can be a result of an under performing site or unrealistic expectations. Often, the problem involves the cost and time required to make what appear to be minor changes. Whatever the reason, the issue should be resolved and the site improved or explanations provided about why expectations are not being met.

There is no silver bullet. The simplicity or complexity of a site depends on the needs and expectations of the owner. There are, however, some common factors that act to enhance a web site's appeal. Here are a few simple questions:

• Does the site appeal to it's intended audience?
• Does the site involve it's visitors and encourage interaction?
• Does the site have regular updates to encourage visitors to return?
• Is the information shown on the site current?
• How do I know?

The common message here is that content should be changed on a regular basis to remain current, relevant and interesting. Involving users can take many forms such as requesting feedback through contact forms, polls and other interactive mechanisms.

Some of the advantages provided by a content managed site include:

• The ability to update content in real time.
• The same content can be reused on different pages
• Content can be tailored to the visitor based on date, authorisation etc.
• Content can be automatically removed based on a date. (e.g. content advertising an event can drop off when the event finishes)
• Functionality can be added to allow visitors to rate or comment on content. Generating, all important, involvement.
• Content is separated from the site design ensuring a consistent look and feel across all pages.
• The site can contain administrative functions and business tools with access restricted to authorised personnel but available wherever there is web connectivity.